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"A new way to approach skincare"

Our Approach:

Cosmetics for Athletes.

Built around athletes, movement and the environments that put skin to work.

Four formats. Different jobs.

Different formats for different areas, moments and ways of moving outside.

4.8 1,000+ 5-Star Reviews

Join 25.000+ who trust us.

“My go-to for every outdoor adventure.”

“My go-to for every outdoor adventure.”

betazil wild gel prodotto con confezione

Review for:

Betazil® Wild Gel

SHOP

“Finally, skincare that keeps up.”

Long days outside used to leave my skin feeling uncomfortable. Now this is the first thing I pack before heading out. Simple, practical and easy to use.

Rebecca C.

Verified Buyer

Alpha X-55 Alpine — prodotto con confezione

Review for:

Alpha X-55 Alpine

SHOP
“Made for long days in the mountains.”

“Made for long days in the mountains.”

betazil alpine cream prodotto con confezione

Review for:

Betazil® Alpine Cream

SHOP

“Part of my everyday outdoor kit.”

From early morning runs to weekends on the trails, I love having something that feels made for my routine. Light on the skin and easy to carry.

Jordan S.

Verified Buyer

betazil wild box box con prodotti

Review for:

Betazil® Wild Box - Complete Pack

SHOP
“Always in my kit, wherever I go.”

“Always in my kit, wherever I go.”

betazil ocean cream prodotto con confezione

Review for:

Betazil® Ocean Cream

SHOP

“Much better than I expected.”

I started taking it on short walks and now it comes on every trip. A small addition that makes a real difference to my time outside.

Alex M.

Verified Buyer

betazil ocean balm prodotto con confezione

Review for:

Betazil® Ocean Balm X2

SHOP
“Built for the way I move.”

“Built for the way I move.”

betazil tropical gel prodotto con confezione

Review for:

Betazil® Tropical Gel

SHOP

“Ready for the next adventure.”

Wind, cold and long days on the move: my skin goes through a lot. This fits easily into my kit and feels great after a day outdoors.

Jamie R.

Verified Buyer

betazil desert box box con prodotti

Review for:

Betazil® Desert Box - Complete Pack

SHOP

Trusted by Athletes. Built for Every Level.

From training and competition to everyday days outside, meet the athletes who bring Alokitina along.

Freeride Skiing — USA

Mason Avery

Freeride World Qualifier podium finisher, North American Freeride Series champion, multiple top-five finishes across Colorado and Utah.

200m & 400m Sprint — USA

Darius Bellamy

USATF national-meet finalist, NCAA Division II 200m medalist, multiple regional 400m titles.

Marathon — USA

Lauren Whitmore

Boston Marathon qualifier, Chicago Marathon age-group podium finisher, multiple sub-three-hour marathon finishes.

Beach Volleyball — Brazil

Rafael Nogueira

AVP qualifier, South American Beach Tour podium finisher, Brazilian regional champion.

Formulated for the Real World

What stands out about Alokitina is how grounded the whole concept feels. The products are not built around an abstract beauty routine, but around movement, outdoor conditions and the way people actually use them. There is a clear logic behind the formats, the environments and the way each product fits into an active lifestyle. It feels less like traditional cosmetics and more like something designed to genuinely belong in the kit.

Built for Outdoor Conditions

You don’t need to be crossing a glacier or racing through a desert to experience what the outside can do. A day on the mountain, a long run, a windy coastline or a weekend on the trail can bring its own demands. Alokitina is built for those moments—for athletes, adventurers and anyone who chooses to spend more time outside.

Alokitina Field Notes

Wild Iceland

Wild Iceland

That day in Iceland left me with a simple but powerful lesson: sometimes, you just need to slow down to appreciate your surroundings.

Read moreabout Wild Iceland

A Matter of Rhythm

A Matter of Rhythm

I turn for a last look at the Alpe di Siusi: the snow-covered landscape seems to greet me, as if it knows that I will return. And deep down I know it too: the mountain is not just a place, it is a call, a refuge, a silent teacher.

Read moreabout A Matter of Rhythm

Riding the Wild

Riding the Wild

As we walked the last stretch home, I realized that that remote valley had taught me something important: freedom.

Read moreabout Riding the Wild

Through Mist and Legends

Through Mist and Legends

It doesn't matter if you are passionate about trekking, photography or simply curious: the Highlands have something to offer everyone. And who knows, maybe you too will find yourself peering into the waters of Loch Ness...

Read moreabout Through Mist and Legends

The Desert Within Us

The Desert Within Us

The Namib Desert taught me something that I will carry with me forever: happiness is not a place to reach, but a way of life.

Read moreabout The Desert Within Us

Deep Blue

Deep Blue

Diving is like traveling through a parallel universe, a world filled with wonders and surprises that few people are fortunate enough to see.

Read moreabout Deep Blue